Chegg.com asked Aerial Extreme if we could come up with a ingenious plan to help them market their scholastic used book service.
After a brainstorming session with Chegg officials, we came up with a strategy. We would have the UCLA Bruin’s mascot skydive into a high profile football game at the Rose Bowl and deliver one of Chegg's books to a waiting student on the field.
Confident we could overcome all the technical issues, Chegg approved the project and we went right to work.
The work included:
Prepare the FAA paperwork for approval
Design and order a custom Chegg parachute
Prepare the costume for freefall
Fabricate a freefall box to hold the book
Hire a qualified pilot and plane
Safely test jump all the equipment
Organize the ground crew